Launching only a month after its "inspiration" (which was an instant hit) Matchington Mansion has steadily but slowly been growing. It's hard to not call the sheer impertinence in which Firecraft studios seems to have taken on Playrix and their Homescapes title at least impressive. on the Cayman Islands, exempt from a LinkedIn or Glassdoor page and only 2 publicly open former employees. A company with zero previously released games, an Ltd. Matchington Mansion was created by Firecraft Studios. Read on for my take on their marketing strategy and Game Design. Playrix, a trendsetting company with 15 years of experience making puzzle games has been subjected to countless attempts to having their games cloned before, but I'd argue none of these were as blatant and on-point as the case of Matchington Mansion. Imagine a friend came up to you and said: "You know what would we should do? Let's find one of the most succesful and profitable mobile game companies in the world, clone their flagship title and compete with them and their towering marketing budgets in the highly competitive Casual Free-to-Play market! We didn't make games before, so what could possibly go wrong!?" What would you say?įrom the outside, this is exactly how it sounds Matchington Mansion came into this world.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |